Irish television presenter Amanda Byram was set to host the series. The competitors were required to move into separate lofts with gay roommates, come out to their best friends, and socialize at gay nightclubs, in addition to completing a variety of daily challenges. Filmed in West Hollywood, California, the series depicted two straight men in competition for a $50,000 reward over who could pass themselves off as a more convincing 'gay' man. A two-hour special was set to premiere on June 7, 2004, although the series was abruptly removed from the Fox schedule only weeks before its planned broadcast. Seriously, Dude, I'm Gay is an unaired American reality television series planned for broadcast by Fox Broadcasting Company (Fox).
